There is no doubt that custom packaging has taken the industry by storm. For most new businesses this can be an overwhelming change. Previously in the industry stock packaging used to work just fine. Now that custom packaging is a must-have for brand growth. The new and old businessmen making the shift to custom packaging require some creative work. But there is more than just creativity to create a custom package.
While it might seem like an astounding amount of work, in reality, it involves just a few technicalities. At times even the slightest change can end up tipping the scales for an anxious person. If you are an individual who is on the verge of shifting to custom packaging you have arrived at the right place for guidance. Here we have a comprehensive analysis of all the things you need to consider before you jump into the imaginative pool of custom packaging.
Architectural Configuration
In terms of the shape and material of the package, there are only two main factors to consider. All other factors come in secondary to these. As long as your base is covered you can move about the architectural configuration of the package as creatively as you like.
Fragility
The first thing to take into account is the delicacy of your product. The foremost job of a package is to protect the product. If the product is fragile you will need a sturdy package material. Whereas if the package is firm and durable you can opt for packaging material that is feeble and of lesser monetary value. The goal is to protect the package so as to avoid any unnecessary damage to the product and unforeseen disappointment to the customer.
Symmetry Matters
The size of the package should be aligned with the size of the product. There are a couple of reasons for it, including a true depiction of the product. You don’t want the customer to observe the package and expect a larger product only to find a smaller-sized product in the box. The depth perception matters and it is never a good bet to leave a customer disappointed at first hand impression.
The Delicacies of Designing
Now the fun thing to do, letting all your creative juices flow into the design of your product’s custom package. But before you jump the gun and start designing you need to as a crucial question.
Who is your customer base?
The package needs to appeal to the target audience of your product. If the product is related to men or women. The idea needs to be straightforward for the former as opposed to the package for the latter. Is there an age limit to your audience, for children you might want to make it more interesting than practical. As for the elderly, you need to make sure the font is large enough for them to read comfortably. Once you have your answer regarding the target audience, you can begin designing with a list of prerequisites in mind.
The Power of Color
Deciding on a color scheme is the first step in package design. The ideal scenario is if the package carries the theme color of your brand. On the other hand, it can also depict the primary color that represents your product. Anyway, the color is chosen, it is always better to have it connect back to the brand or the product. This ensures coherence in the layout and does not portray recklessness in branding.
Furthermore, you can add depth through shades or playing with contrasting or complementing colors. The idea is to have coherence and a sense of connection between the package and the product that allures the customer toward a purchase. Color perception yields a lot of power in customer perception. Even if you keep changing the overall design or tweaking it to keep up with the trends. Customers will resonate with the package as long as the original color base remains the same.
The Typography
Again, begin with the idea regarding your customer base and what allures them. There are trillions of font styles to choose from. You can go for the one that sits right with the theme and color you have chosen. Secondly, make sure the name of the brand and product doesn’t come off as tacky with the font style. Next is the size of the fond. If the idea is to follow minimalistic design then go for a simple font style with a medium font size. If the goal is to create a bold outlook of the package then choose an audacious font. The safe way is to keep it aligned with the font of the logo while using appropriate size typography.
Final Words
There are a lot of nitty gritty’s that go into designing the perfect custom package for your product. Every little change is at your discretion, but in our humble opinion if you adhere to the basic guideline given above you will end up with just the right design for your custom package.
After you have designed the basics and you have aligned them with your brand standards you can pretty much pour as much imagination into it as you like. It is a creative but calculated process and one that benefits your business a lot. So do not get overwhelmed regarding the designing process, follow our simple instructions and generate a custom package for your product any day.
