The choice of the right type of material to package cosmetic products is necessary. Every brand in addition to providing its products with exceptional quality also pays great attention to its packaging. In this industry, cosmetic packaging is the first thing that any customer will notice. In most cases, the sustainability of a particular brand mainly depends on the way its products are displayed in the market. If a particular brand invests in the betterment of the quality of its products and does not give its packaging significant importance then no matter how top-grade quality of its products is, the brand will not sustain itself in the market in the long run. Consumers will not get attracted to the low quality or tedious packaging of the items in the first place and will not choose the poorly packaged products.
1. Primary Packaging
The primary packaging of the products is their interior packaging. Interior packaging includes the type of material in which the product is stored and preserved. As there is an abundant range of makeup items available in the market, their interior packaging is also very versatile.
Primary packaging of products generally includes:
Jars
The items like lotions and creams that have thick consistencies and do not pour well, jars can be considered to be the ultimate solution for these types of products. They come in an abundant range of sizes, shapes, and materials
Bottles
Bottles are ideal for liquid products that have thin consistencies and can be poured very conveniently. Items like oil, gels, and fragrances are stored in these bottles. For enhanced customer experiences, pumps or sprays are also included. These add-ons provide further convenience to the customers in usage.
Tubes
Tubes are one of the most popular packaging types and are used to package items like ointment creams, gels, or other types of products that are required in smaller quantities each time.
Check out the Evolution in the Cosmetic Packaging Industry
Material Involved in the Manufacturing of Primary Packaging
There is a wide range of materials involved in the manufacturing of these containers and vary from product to product depending upon the requirements and preferences.
Glass
This is considered to be the oldest and most popular means of packaging. Glass packaging is used to store items like creams, lotions, cleansers, scrubs, etc. This packaging is also widely utilized in the packaging of perfumes. Glass is still considered to be an eco-friendly means of packaging. It gives an upscale impression and enhances the customer’s experience.
Polypropylene Plastic (PP)
The PP containers are widely used to store and package skin-related products like lotions and creams. This form of packaging is really efficient to preserve the quality of items packaged in them. Moreover, polypropylene plastic can give a high-end packaging experience as they are customizable and the basic information about different products packaged in them can be printed. Attractive and striking graphics can also be added to improve the overall appearance of these products.
Polyethylene Terephthalate (PET)
Polyethylene Terephthalate packaging is a great alternative to glass packaging as it is not easily brittle and gives a crystal-clear appearance to the customers. Furthermore, consumers can use the items packaged in PET forms on the go and can be used while traveling very conveniently.
High-Density Polyethylene (HDPE)
High-density polyethylene is a material widely utilized for skin care items because of is highly durable and resistant. HDPE packaging protects the products packaged in them against acids and preserves their original quality. Furthermore, this type of packaging proves to be very affordable for start-up companies and is highly available in the market
Metal
Metal is a great alternative to plastic and is used to package items like body sprays. It is a resistant and durable material that looks remarkable when placed on shelves. However, before choosing metal packaging one should make sure that metal will be compatible with the type of product packaged in them.
2. Secondary Packaging
The secondary packaging of the products is the exterior or the outermost packaging. The exterior packaging of an item plays a vital role in its overall appearance. So the quality of secondary packaging should be maintained to uplift a brand’s identity.
In this era where environmental issues like global warming and pollution are rising day by day, brand owners should utilize the type of packaging material that is recyclable and disposable so that they cannot exert any harmful impacts on our environment.
Rigid Boxes
Rigid boxes are a widely used packaging material that effectively complements the overall look of items packaged in them. Delicate items like eyeshadow kits, blushes, or compact powders are packaged inside these boxes to protect their quality. As rigid boxes are sturdy and durable in nature, the items packaged inside them can be shipped to larger distances without any damage. So these boxes are highly preferred for online cosmetic businesses.
Cartons
Cartons are made up of paper materials and are used to package items that are relatively smaller and lighter in weight. These are affordable means of packaging and can be utilized to package items with minimum investments.
Shipper Boxes
As the name indicates the shipper boxes are used to package items that are supposed to be shipped to their customers. These boxes are manufactured from corrugated fiberboard and provide the utmost stability to the items packaged in them. Shipper boxes are further secured with adhesive tapes so that the items packaged inside them are not lost in the transportation processes. These boxes are also called cardboard boxes.
Materials Involved in the Manufacturing of Cosmetic Boxes
Mostly the brand owners prefer to package their items in recyclable and bio-degradable materials so that our environment can be protected from various issues.
Paper Packaging
Paper packaging is the oldest and most suitable form of packaging as it is eco-friendly and a great alternative to plastics. This packaging has great versatility and is utilized in the manufacturing of numerous forms of packaging. As some products are fragile and require further protection, so add-ons like bubble wraps can be used in addition to the paper packaging to protect the quality of items.
Beeswax Packaging
Beeswax is a highly recyclable and bio-degradable material. This packaging is made from hemp, cotton, and linen fabrics, all of these materials are entirely eco-friendly and do not prove to be harmful to our surroundings.
Post-consumer Recycled Packaging (PCR)
As the name depicts, post-consumer recycled packaging is a type of packaging obtained from already recycled materials. This is the most eco-friendly packaging as it is recycled multiple times. This material can also reduce the costs involved in the packaging processes as it is highly renewable and can be repurposed multiple times.
